Hey Dentists:
STOP wasting your ad spend and START converting clicks into loyal consulting clients using the power of targeted data and AI.
You’re running ads on Facebook, Google, Instagram, and TikTok—but they’re underperforming.
Your leads are expensive, conversions are low, and you can’t pinpoint why.
Anonymous website traffic? No-shows on scheduled sales calls? Ads that blend into the noise? These are just the symptoms of outdated tools and strategies.
The False Promises & Why What You’ve Tried Hasn’t Worked
Many marketers and e-commerce business owners settle for ‘industry standard’ solutions that simply don’t deliver the results you need.
Here’s why those solutions have failed you and they should be considered the enemy…
Enemy 1: Broad Ad Targeting & Increased Spend
You are throwing money at Facebook and Google ads, hoping to hit the right audience through broad targeting or generic interest-based campaigns.
You’ve likely experienced this frustration firsthand—increasing your ad budget, thinking that more visibility would equal more conversions.
You’ve probably also been told that ‘more is better,’ leading you to blindly spend more with minimal results. Your ads are probably blending into the noise, and your costs are going up, without any improvement in conversions.
Here’s why It fails:
Enemy 2: Relying on Standard Analytics & Guesswork
Obsessing over Google Analytics or Meta Ads data and spreadsheets, trying to make sense of numbers without knowing the individual identities of your website visitors.
We all know the feeling of staring at the Meta Ads Manager, trying to decipher the meaning behind those numbers.
Like most you’re probably drowning in data points but still feel like you’re operating in the dark because you’re not looking at the real person behind the data, making critical decisions based on guesswork, rather than actionable insights.
Here’s why It fails:
Anonymous Data:
You are seeing numbers, not people, so data is not connected to individual actions.
Inactionable Insights:
General analytics provide no clear path for personalizing content or offers.
Missed Opportunities:
Without specific visitor information, you are not identifying potential customers ready to buy.
Enemy 3: Broad Ad Targeting & Increased Spend
You are throwing money at Facebook and Google ads, hoping to hit the right audience through broad targeting or generic interest-based campaigns.
You’ve likely experienced this frustration firsthand—increasing your ad budget, thinking that more visibility would equal more conversions.
You’ve probably also been told that ‘more is better,’ leading you to blindly spend more with minimal results. Your ads are probably blending into the noise, and your costs are going up, without any improvement in conversions.
Here’s why It fails:
Enemy 4: Opt-In Bait & Dead-End Lead Magnets
Offering e-books, webinars, and other lead magnets as a way to capture emails, only to see the downloads go cold or lead to a huge list that can’t be actioned.
You’ve probably put hours into creating lead magnets, only for most downloads to lead nowhere. And the promise of a ‘growing email list’ sounds great, but in reality it’s often full of dead leads.
You are then left with a huge list but very little idea of who these people really are and what their true intent is.
Here’s why It fails:
Enemy 5: Over-Reliance on Platform Pixels and Basic Tracking
Relying on standard tracking methods like the Facebook Pixel and Google Tag Manager, but not understanding their data limitations. You are only capturing a small percentage of the actual potential.
The promise of the Meta ads pixel tracking everyone who visits your website and magically creating a customer is appealing, but the reality is that it fails most of the time. In fact, the Meta ads pixel matches only about 20% of visitors.
In the meantime, you’re probably spending huge amounts of money trying to track your ads while data and match rates are always low, leading you to constantly test and not see real results.
Here’s why It fails:
STEP 1 — We’ll install our PrecisionPixel to reveal those visitors who have seen your ads but who don’t do anything on your page.
We convert anonymous visitors into first-party data. You can then reactivate them by retargeting with pinpoint ads or sending outreach messages. Or both.
STEP 2 — We’ll search find and activate your best customers, those who are looking for your product or service within the last 7-14 days. We’ll filter it down and segment if you like so you serve your ads directly to them or to lookalikes.
During this step, we can even target the ideal customers of your competition (the ones they are paying massive keyword dollars for) by using AI to build a custom audience that you can reach out to. We call this Audience Stream+ and this is like snatching those customers from the hands of your competition.
STEP 3 — We’ll sync it all up for you week by week, refreshing the data as it comes in. You’ll even get free access to our all-in-one client nurture software ConvertClik, where you can manage your leads, send SMS and email, create funnels and landing pages, manage your social media and so much more.
It’s not the cheapest plan out there. But it’s simple and it works.
Best of all you don’t need to fire your current marketing agency (yet) or need to have any specialized tech knowledge to get started.
We have other bells and whistles as add-ons that we can chat about —
— but right now, start with STEP 1
Just choose PrecisionPixel below – understand the pricing and what that looks like.
Then Pay and GO.
Identify up to 76% of anonymous website visitors on your website or landing page. Use identity resolution to convert unknown traffic into leads you can target and nurture. Capture missed opportunities, increase lead flow, and see conversions soar.
Start revealing the identities anonymous visitors today in three easy steps. Click the button below to get your PrecisionPixel today.
Your ads are reaching irrelevant targets using the basic algorithms. Access in-market, intent-based audiences tailored for B2B and B2C campaigns. Lower CPA by 20-40%, while increasing engagement and conversions.
Click below to book a quick strategy session and see how Audience Stream can increase your revenues within 30 days.
Hey Dentists:
Kristin Schmidt is a seasoned dental practice consultant with over 15 years of experience in transforming dental practices into thriving, patient-centered businesses. As a hands-on practice growth consultant, she implements strategic tools and methodologies to drive growth, enhance patient experience, and optimize operational efficiency, helping dentists expand their services, improve case acceptance rates, and significantly boost overall revenue.
Mark Adair-Rios is a digital marketing specialist and growth consultant with over three decades of experience as an entrepreneur and business owner. He specializes in developing bespoke strategies that help businesses navigate and succeed in the online landscape, with a focus on client acquisition, lead generation, and multi-channel marketing. As the co-founder of Birchstone Media, Mark combines data-driven insights with creative solutions to address the evolving challenges of digital marketing.
Our custom-built patient acquisition system boosts your practice’s revenues up to 150% rapidly, without the hassle…
Give us 90 days. Within the first 30-60 days, we’ll design and deliver a tailor-made solution that structures away the risks and points of failure in your lead capture and nurture process. After that, we analyze, tweak and manage your infrastructure to scale, ensuring optimal patient-service fit at every stage. The goal is at least 10 new high-value patients within 12 weeks and a resulting 150% increase in revenues.
Your new patient acquisition and growth system is designed for exponentially growing your practice revenues from $75k per month to $250k per month or more.
But it’s not just more patient leads or foggy SEO or out of touch practice consultant zoom calls.
Our AI-powered approach focuses on attracting patients who are the perfect match for your unique services, considering factors like clinical appropriateness, patient preferences, accessibility, cultural competence, and quality of life improvements.
The GrowPractice.io system is designed to remove the problems that threaten your practice with failure by optimizing patient-service fit and building a loyal patient base that trusts and appreciates your unique value proposition.
Turbocharge your practice revenue in record time with GrowPractice.io’s AI-powered patient acquisition system – your ultimate shortcut to growing a practice that delivers exceptional outcomes and patient satisfaction!
We’re not the cheapest. We don’t work with everyone. But when you do work with us, you get a patient acquisition infrastructure specifically built for YOUR practice, ensuring that the right patients are matched with your expertise and care philosophy.
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A client of our JV partner in the UK sent approximately 320 leads which were 48 hours old. These leads were distressed and being harassed by creditors and had stopped responding to phone calls.
Within one week clients received approximately 75 booked calls out of which about 12 became clients with a total value of approximately £40,000. That’s a 20% appt booking rate and a 16% closing rate.
Birchstone Media’s comprehensive client and patient acquisition services are for business & enterprise software consultants looking to increase revenues above $1m per year.
When you become a VIP client you get the best in class team and a custom built business growth infrastructure designed to sale your practice 10x or more.